But when the election season is over, you still have individual companies spending hundreds of millions of dollars and you have thousands of companies trying to vie for your attention and persuade.
But persuasion is not something just trying to get you to take an action in the future. Persuasion can also be done internally. Additionally, it can also be focused on controlling your reaction. and create confirmation bias that convinces you that you like the product before you have even tried it, so that if you do try it once, you're more likely to purchase it again.
Persuasion is being used against you. If you're like me, you want to turn persuasion on it's head and instead use it on yourself so that you make better decisions in spite of all the ads bombarding your mind and convincing that you need a particular product.
The idea that sugary chemical soft drinks and unhealthy foods should be consumed is an unhealthy decision, and one that you're being persuaded to make. In addition there are chemical additions to caffeine and sugar. By taking control of persuasion as well as using knowledge to understand how to control your urges, you can persuade yourself to eat healthier and make better life decisions.
Although I don't have anything groundbreaking to share with you that you can't learn elsewhere, I want to suggest you consider learning from reading books in a persuasion reading list.
The cliffs note version of things I have learned are:
1)The amino acids (proteins) we take in helps produce our neurotransmitters which effects how much of a particular brain chemical we have. read this for a primer or a shorter highlight below:
Using Amino Acids to End Emotional Eating
When psychological help does not clear up emotional eating, we need to look at the four brain chemicals – neurotransmitters – that create our moods. They are:
1. dopamine/norepinephrine, our natural energizer and mental focuser (Tyrosine)
2. GABA (gamma amino butyric acid), our natural sedative (GABA,Taurine)
3. endorphin, our natural painkiller (phenylalanine)
4. serotonin, our natural mood stabilizer and sleep promoter (Tryptophan)
parenthesis are the amino acids which the body synthesizes into the neurotransmitters. L-glutamine is also mentioned as the reserve storage of sugars needed for the blood.
2)The brain is not capable of accurate perception. See this Ted Talk.
3)Confirmation Bias and Reticular Activating System- Confirmation bias basically functions off of the reticular activating system's tendency to seek out evidence that supports a closely held belief as well as ignore evidence that contradicts a belief. When evidence contradicts a belief we experience cognitive dissonance. Persuasion often uses confirmation bias. The words we use get us to seek information or patterns that confirms words.
4)Neural Networks- See this video: The essweense of the video is that the brain works through association. Through that understanding and putting two and two together you can understand how the human mind learns language.Try to do so before proceeding to number 5.
5-Learning Language
We constantly are looking for patterns by associating all 5 senses together, creating memories and neural networks, and associating sights, sounds, pictures, and context. A single word that we first learn is an association of the sounds we hear others make, the sounds we hear ourselves make during baby babel, an emotion we get from hearing a person say it and possibly the sights associated with seeing someone say those words. The physical need of our mothers as infants combined with our mothers often saying the word "MAMA" or "mommy" to try to get us to learn those words creates a need to attempt to express combined with the associations we make often enough and the mind learns its first word as well as how to say it.
But that's only one word. This has to be repeated for many other words, but usually the parent is thrilled by hearing their child say it's first words and they want to repeat the experience. Several words at first may not have much meaning or context of how to speak, but we know or recognize they associate with certain objects. Eventually the child may learn to say "I want my bottle" or something that sounds close enough to get the message across. The child then begins learning complex context of the words "I want" are associated with some form of request. In our minds we associate words with a picture of an object and possibily a desire or emotion, possibly a physical sensation of touch. These primative neural networks have memories with them and we remember how to say it, how the word webs together with other emotions and what it means. The brain then learns action words which may no longer be a still image, but a memory of a more animated image or visual movie. Concepts may associate several ideas and sensations together. From this I can deduce that thoughts form ideas, ideas form concepts, emotionalized concepts form beliefs, beliefs form paradigms, paradigm determines identity, identity forms our way of operating and how we view life.
6)Learning By Design - Our understanding of the world is shaped by our perceptions of reality, which are shaped by past experience, which form words. The mind is bombarded with information and it is only consciously aware of a very small percentage of information. Somewhere floating around the internet is a statement that our subconscious mind processes 2 million bits of information per second where our conscious mind only processes 2,000 at once. I don't know if these exact numbers are true, but the point is the mind makes neural association whether it intends on it or not. Persuasion is thus nothing more than using the brains process of learning. It doesn't require a trance to install associations, as the brain is designed to learn.
7)Simple Concept - The brain seeks pleasure and avoids pain. However, it does not distinguish between a real and imagined (or visually projected event such as a movie). It merely needs to make enough associations of a topic with pleasure or pain to trigger a subconscious perception to avoid something or seek something.
8)How Association Changes The Way We Think - Therefore, if we want to control our own minds, we have to understand how easily we can be persuaded. Even subliminal messages over and over again can PRE-suade our minds to have certain thoughts and feelings about a topic before we even experience it. It's more than just confirmation bias to create associations as discussed before, it's learning how to structure our own brain around a particular way of operating. Our identities can be formed in this way. Perhaps we see two topics together combined with laughter. We release the chemical producing pleasure and associate on a very small scale an idea or topic with pleasure. Repeat various forms of association of something with pleasure often enough and there will be a greater desire for exploring some idea than doing something else, if given the opportunity. Suppose we are watching a movie and something scary happens and a subliminal message flashes. It doesn't have to be an intentional subliminal message. It can simply be a motif or a thought in our own head that we correlate with a particular action. colors may have a particular unconscious psychological response, however many of these are also learned and reinforced through repetition.
8)Television Programming--literally. -Whether intentional or not, the Limbic and nervous system will respond to a movie. For example in a scary movie in a particular scene it will trigger adrenaline and increased heart rate, dilated pupils as if the threat itself was real. A movie or a TV show or a vividly imagined event from the perspective of how the mind operates in response is indistinguishable from the real thing. This means that both overt things like moral of a particular story as well as covert things like association and mental patterning are influencing the way in which we think and the things we learn and eventually the personalities we adopt. Just like our primate ancestors, we imitate behavior that we see, adopt personalities and identify with characters and react as if they would.
9)Self Persuasion - If we want to persuade ourselves, we can use visualization, repetition, subliminal messages (through software programs on our computers) as well as branding and using words that will trigger confirmation bias. For example if we want to exercise more we can associate pleasure with it by imagining feeling good, associate fear of doing nothing by imagining melting into goop by sitting still for long enough, use word associations like the word "bright" and "sunny" and other words we personally consider enjoyable, and associating it with the word exercise. We may even say "I have a hunger for working out" and whenever we get hungry and want food, go run a mile first and then eat. The hunger for food will then be associated with the task of exercising if we want to eat. As long as you do this in the right order often enough it's a good response and also one consistent with our ancestors who had to chase down and hunt food before technology no longer required it.
10)Additional Technique - There are several important, learnable skills in regards to persuasion that I have not yet learned myself, but hopefully with that understanding of at least how the brain learns and how confirmation bias and the reticular activating system works you will have enough tools to begin to take back control of your life, and if not you can always learn more about it.
Persuading others is a separate skill, but there are so many overlaps that it seems to largely just require additional skills on top of self-persuasion skills like story telling, reading people and conversation. When you learn these you can also create audio recordings of yourself talking and listen to them yourself for self persuasion.